Schools can learn a lot from tangential industries. Granted, schools are not retail establishments, car rental companies, or tech firms. Still, parents buy the product an independent school sells and expect to receive the product they purchased, even though the buyer is not the consumer in this case. The student is the consumer of the product. It is a business with many layers and complexities, where we must demonstrate value in everything we do.
What Lies Behind the Decision To Pay?
Have you ever wondered why parents choose a private education? Public and private schools are not the same, and neither is the experience they provide.
Download a copy of our free guide "Why do Parents Choose Private Education" and learn more about the top reasons behind the decision to pay.
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